A New Lutheran Social Service Logo

Lutheran Social Services has a new logo. And what do you know, it's a major improvement over their old one!

Before:


Boring, if readable, type (Palatino... very desktop-publishing-1987-looking). Colors that seem to evoke the old Norwest Bank identity (it's a Minnesota thing, sorry if it doesn't resonate for you). And that symbol... what is it? Someone playing ultimate frisbee?

After:


The now bolder, sans serif type is still readable (and better for social media and web uses). The colors have a lot more pop. And the designers have made a clever LS interaction that combines to make a heart with a burning flame atop, referring to classic Christian iconography without looking stodgy.

A+ for LSS!